CollateralWinnipeg Humane Society

A charity that is close to my heart, I feel honoured to be able to work such a client. The WHS is a client that provides guidelines, but then lets the designer create. This makes for a winning campaign and it is a pleasure to work with them.

Prior to starting a job for the WHS, there are always emotions that come through and a tear shed after I read the stories. I am careful to realize you can’t overwhelm the public with sad, graphic images. There is a time and place to use these images and can actually harm a campaign. Sometimes more is accomplished by using humour and positive reinforcement.

The WHS 2016 calendar Working with such fabulous images made this project a real pleasure to work on. Each page featured actual shelter animals in their forever home. I wanted to focus on the positive, so people can be reminded of the happily ever after rather than the hard luck cases. The images show the animal in a candid moment with an inset of copy that describes how they are doing in their new home and a snapshot of the family.

Annual Ornaments An opportunity to annually create a special illustration to reflect the season.

Humane Leader Campaign This campaign was designed to pull at the heartstrings of donors. It is geared towards major donors and monthly donors to remind them of how important their donation is to the animals. This is where I pull out the sad puppy dog eyes without being too graphic.

Acquisition campaign - Tall, dark and furry? The concept behind this was to create personal want ads looking for love. They were to appear as if they had been written by the animals themselves. “Looking for Love”, “Male of German decent”, “Female with long dark hair”, “Single white male” and “The eyes say it all” are just some of the headlines used to entice the viewer to read further only to find out that the copy relates to the shelter animals. Is it a job when you have so much fun creating it that you are laughing all by yourself?

Gift Giving catalogue This catalogue was created as an alternative to buying gifts for people that have everything. Gift givers can be informed as to what their gift can do for the animals as well they can pick the areas they wish to donate to, such as education or vaccinations. This is an excellent information catalogue that informs people of where the money is used and what is needed.