The NuEats pilot project was launched by Manitoba Agri-Health Research Network to help bring to market new student-developed food innovations. New foods are introduced to the public under the NuEats brand. The brand includes a logo that is contemporary, clean and appealing to students. There are four colour combinations that work with the earthtone “NU”, which gives the brand flexibility to change the colours when introducing different flavours of one food. The flexible logo can also be applied to various marketing material such as embroidered t-shirts, packaging and signage.