NuEats was a pilot project by the client for the University of Manitoba to help bring new food innovations developed by the students to market. New foods can be introduced to the public under the NuEats brand. Branding needed serve a variety of different applications from labels to displays, freezer decals to promotional items. The products all have the same look, with text changes. With 4 colours to accompany the main earthtone grey, a different colour can be used for a product that has multiple flavours, keeping costs lower when producing smaller quantities for product launches. Once the product is truly successful, it will move to the next stage and have its own branding.